Julie | Major Giving Consulting - Sustainable and Equitable Donor Relationships

A major gifts program + equity =
love
multiplied.
Multiply your donations
using our major gift framework.

Let's make the world a little more just, humane, and beautiful through fundraising!

When you do major gifts,
Revenue Goes Up.

You built a fundraising program and then wondered… what’s next? Just
having a list with leads for wealthy donors isn't moving things forward. It's time to implement major giving in your non-profit.

1 to 1 Mentoring &
Success Coaching

Lead your team to success and develop your major giving leadership personality. This is a 3 month program. Available upon request.

Donor Stewardship Auditing & Advising

We'll work with you to boost your organization's donor retention through our proven stewardship assessment and research-based strategies for increasing donor loyalty.

Bespoke Trainings & Workshops

Training for your non-profit’s needs – from moves management and portfolio building for major giving to the philanthropic psychology of how donors make giving
decisions.

Let's work together

We are an agency focused on helping non-profits build relationships with their donors.

A proven donor retention strategy grounded in equity that cultivates deep connections and increases donations for your mission.

Looking for individual support and tailored solutions to your specific questions in the areas of donor relations, donor retention, and major giving.

Mentoring &
Training

Training for your non-profit’s needs – from moves management and portfolio building for major giving to the philanthropic psychology of how donors make giving
decisions.

🍯 Hybrid-Program „Honey Pot“

NEW: The program for smart major gifts development is currently in beta testing. Join the waiting list for the launch!

1:1 Coaching „Leading a Gift Program“

Lead your team to success and develop your major giving leadership personality. This is a 3 month program. Available upon request.

Your donors are often not addressed personally or consistently due to a lack of time and resources.

Your donors are attracted to your kind, appreciative communication and feel understood, which motivates them to donate more.

You find it difficult to address your donors in a tailored way and to retain them.

You understand the needs of your donors and know how to respond to them.

Ihr tut euch schwer, eure Spender:innen maßgeschneidert anzusprechen und langfristig an eure Organisation zu binden.

Ihr kennt die Bedürfnisse eurer Spender:innen und wisst, wie ihr auf sie eingehen könnt, ohne euch zu verstellen.

Known from:

"Julie is a great partner if you want to develop your major giving program"

Rahel Christen

Head of Private Fundraising,
Pro Juventute Zurich, Switzerland

"Julie cultivates spaces of openness and safety,
which help us create belonging environments"

Nneka Allen

Owner Empathy Agency, Canada

"Committed, smart, charming, and thinking around the corner"

Tammo Schlüter

Senior Fundraising Manager,
SAKK Switzerland

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Want donor relationships that go deep and bring the cha-ching? I can help.

If you’re an exec director, fundraiser, volunteer, board member, or flamingo who need major giving that doesn't make donors cross the street to avoid you— and you do need it, if you want them to stick around, give you money, and tell the world about you — can help you with that. (Why would a flamingo need help with fundraising? Because flamingos are bad fundraisers.)

Then relationship fundraising is right for you!

"But Julie, what
exactly is relationship fundraising?"

Relationship fundraising focuses on cultivating long-term, meaningful and authentic relationships with donors. The goal is to foster trust, engagement, and mutual appreciation, leading to increased donor retention and larger contributions.

„Umfeld der Zugehörigkeit“

Nneka Allen, Inhaberin Empathy Agency, Kanada

„Spender:innen ins Zentrum“

Rahel Christen, Abteilungsleiterin Private Fundraising, Pro Juventute Zürich

„Absoluter Profi“

Ken Burnett, Author of Relationship Fundraising

„Ausgewiesene Fundraising-Spezialistin“

Valentine Vogel, Fundraising Expertin bei valentinevogel.com

„Über den Tellerrand schauen“

Tammo Schlüter, Senior Fundraising Manager SAKK Schweiz

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High satisfaction!

Big Gifts with Ease:

Hi, I’m Julie. It’s nice to meet you.

I’ve walked in the shoes of a frontline major gift officer, working both in the U.S. and Europe with teeny tiny organizations as well as biggies like the American Red Cross and Doctors Without Borders. I understand the challenges of raising major gifts because I’ve been there myself, building relationships that turn into powerful partnerships. It’s something I’ve honed over the years – you could even call it my superpower!

Now, I’m here to share everything I’ve learned through Big Gifts with Ease, my approach to helping leaders tap into the transformative potential of major gifts for social change. As a philanthropic advisor and success coach, I’m passionate about giving you the tools to make a lasting impact and drive meaningful change through philanthropy.

Welcome to Your Path to Equitable Major Giving

We understand that the heart of fundraising isn't just about securing funds—it's about fostering genuine connections and driving systemic change. By integrating the principles of Community-Centric Fundraising, we help nonprofits not only meet their financial goals but also ensure that every donor interaction is rooted in equity and collective empowerment.

Our Approach:

1. Equity-Centered Strategy: We develop major giving strategies that prioritize fairness and inclusivity, ensuring all donors feel valued and engaged.

2. Transformative Relationships: We cultivate donor relationships that go beyond transactions, fostering true partnerships built on mutual respect and shared values.

3. Sustainable Impact: We focus on long-term results, ensuring that your fundraising efforts contribute to lasting social change and community empowerment.

Why Choose Us?

Holistic View: We see the bigger picture, understanding that effective fundraising is about more than money—it's about mobilizing resources for justice and liberation.

Expert Guidance: With years of experience and a deep commitment to equity, we provide the insights and support you need to navigate the complexities of major gifts fundraising.

Proven Success: Our strategies have helped organizations transform their approach to major giving, leading to increased donor loyalty and sustainable growth.

Join Us in Creating a Better Future

Ready to redefine what major giving looks like for your organization? Let’s work together to build a major gifts program that reflects your values and drives meaningful change.

Why Big Gifts with Ease?

Because you’re successful and are looking to figure out the big gifts part of fundraising. But you don't know where to start with a major giving program. You have a portfolio with some leads for wealthy donors, but other than that, you feel lost in the world of major giving.

Becasue you know the value of deep donor relationships, to the tune of: “I’d love to casually call up my top donors but I wouldn’t dare.”

Because maybe you don’t pour over major giving literature, but you know you're in a rut and you want to move from reactive to proactive fundraising.

These values guide us:

centering justice, equity, and belonging

being brave,
compassionate, and kind

creating community, change, and collaboration

protecting
animals and nature

making space for rest, healing, and connection

leading with love, abundance, and service

In 5 steps more clarity, ease and impact

It is important to me that you achieve your individual goal, are enthusiastic about the result, and feel motivated. To make this happen, I have developed a process that is based on my experience and ensures that we efficiently work together with fun while centering equity.

Getting to know each other: Get-to-know-you session (20 min) to see if and how we can work together on a personal and professional level.

Initial consultation call: We decide on a free consultation (90 min) to better understand your situation.

Your individual plan: I will write you an offer and recommend one of my relationship fundraising packages that suits you.

Onboarding + Milestones: We start our cooperation with all participants and define responsibilities. At carefully chosen points, we review the results to date and optimize.

Goal achieved: We conclude our great cooperation with a good feeling and celebrate the results we have achieved together.

Ziel erreicht: Wir schließen unsere tolle Zusammenarbeit mit einem guten Gefühl ab und feiern uns für die gemeinsam erreichten Resultate.

Who is Julie?

Unlike other consultants, I’ve been a frontline major gift officer. Both in the U.S. and in Europe. But first I got fired from my first job as Development Director of a small animal welfare charity. It ignited a fire in me to know everything about fundraising. in learning everything about major giving, including a research-based fundraising diploma and a certification in philanthropic psychology. Guided by my research basis, intuition and rootedness in equity, I developed a unique approach focused on analyzing donor giving patterns rather than chasing wealthy donors. You can take the long route or sign up for "Big Gifts with Ease" and I'll teach you the shortcuts.

Getting to know each other: Get-to-know-you session (20 min) to see if and how we can work together on a personal and professional level.

Initial consultation call: We decide on a free consultation (90 min) to better understand your situation.

Your individual plan: I will write you an offer and recommend one of my relationship fundraising packages that suits you.

Onboarding + Milestones: We start our cooperation with all participants and define responsibilities. At carefully chosen points, we review the results to date and optimize.

Goal achieved: We conclude our great cooperation with a good feeling and celebrate the results we have achieved together.

Ziel erreicht: Wir schließen unsere tolle Zusammenarbeit mit einem guten Gefühl ab und feiern uns für die gemeinsam erreichten Resultate.

Use the game changing power of major giving through a social justice lens for your non-profit.

I help your organization empathetically and research based to make the world a better place.

There's no magic way of asking for big gifts. But if done in an intentional way, like I teach you, there can be magic ✨

My Why is Wertschätzung

Genuine appreciation roots our work. We believe everyone
deserves a seat at the table where love is being served. Our fundraising approach focuses on building authentic relationships rooted in equity and community. By centering Wertschätzung, we support nonprofit leaders to create meaningful, sustainable change and belonging.

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